Double 11 Shopping Festival - 双十一购物狂欢节

Double Eleven Shopping Festival on 11.11 is also called Singles' Day in China. In this video, we'll tell you why the date November 11th is called singles' day and what is Double 11 Festival in China.

单词及短语

Key words and phrases

双 [shuāng]
 
adj. two, double [HSK 3]
购物 [gòuwù]
 
v. go shopping [HSK 4]
狂欢节 [kuánghuān jié]
 
n. carnival
提到 [tídào]
 
v. to mention [HSK 4]
棍子 [gùnzi]
 
n. stick [HSK 6]
单身 [dānshēn]
 
n. single [HSK 5]
从……开始 [cóng ……kāishǐ]
 
since……start [HSK 2]
更 [gèng]
 
adj. even more [HSK 3]
网站 [wǎngzhàn]
 
n. website [HSK 4]
知道 [zhīdào]
 
v. know [HSK 2]
为了 [wèile]
 
prep. in order to [HSK 3]
进行 [jìnxíng]
 
v. proceed, go on [HSK 4]
促销 [cùxiāo]
 
v. promote [HSK 5]
交易额 [jiāoyì é]
 
n. volume of business [HSK 6]
东西 [dōngxi]
 
n. thing [HSK 1]
便宜 [piányi]
 
adj. cheap [HSK 2]
越来越 [yuèláiyuè]
 
adv. more and more [HSK 3]
过去 [guòqu]
 
v. pass [HSK 3]
所有 [suǒyǒu]
 
adj. all [HSK 4]

短文

Reading Transcripts

Zài
2009
2009
nián
yǐqián,
以前,
Before 2009,
tídào
提到
11
11
yuè
11
11
rì,
日,
If you mention November 11th,
hěn
duō
rén
dōu
huì
xiǎngdào
想到
“guānggùn
“光棍
jié”.
节”。
many people will think of Singles' Day.
Yīnwèi
因 为
11
11
yuè
11
11
yǒu
ge
yī,
The date November 11th has four of ones,
xiàng
gēn
guāngliūliū
光溜溜
de
gùnzi,
棍子,
like four bare sticks,
ér
“guāng
“光
gùn”
棍”
zài
Hànyǔ
汉语
zhōng
yǒu
“dānshēnzhě”
“单身者”
de
yìsi,
意思,
"bare sticks" means "single" in Chinese,
suǒyǐ
所 以
zhè
tiān
bèi
rénmen
人们
jiàozuò
叫做
“guānggùn
“光棍
jié”,
节”,
so it is called Singles' Day,
jiùshì
就是
dānshēnzhě
单身者
de
jiérì.
节日。
which is the festival for single people.
Dànshì
但是
cóng
2009
2009
nián
kāishǐ,
开始,
But since 2009,
tídào
提到
11
11
yuè
11
11
rì,
日,
speaking of November 11th,
rénmen
人们
gèng
róngyì
容易
xiǎngdào
想到
de
shì
shuāngshíyī
双十一
gòuwù
购物
kuánghuān
狂欢
jié.
节。
people are more likely to think of the double eleven shopping carnival.
Zhōngguó
中国
yǒu
ge
hěn
de
gòuwù
购物
wǎngzhàn,
网站,
There is a big shopping website in China
jiào
Táobǎo
淘宝
shāngchéng,
商城,
called Taobao mall,
xiànzài
现在
jiào
Tiānmāo
天猫
shāngchéng.
商城。
Now it's called Tmall.
2009
2009
nián
de
shíhou,
时候,
In 2009,
hái
méi
yǒu
hěn
duō
rén
zhīdào
知道
Táobǎo
淘宝
shāngchéng.
商城。
there are not many people know Taobao mall.
wèile
为了
ràng
gèng
duō
rén
zhīdào
知道
bìng
shǐyòng
使用
“Táobǎo
“ 淘宝
shāngchéng”
商城”
zhè
ge
gòuwù
购物
wǎngzhàn,
网站,
In order to let more people know and use Taobao mall,
wǎngzhàn
网站
juédìng
决定
zài
guānggùn
光棍
jié
zhè
tiān
jìnxíng
进行
cùxiāo.
促销。
the website decided to make a big sales promotion on Singles' Day.
suǒyǒu
所有
rén
dōu
méi
yǒu
xiǎngdào
想到
de
shì,
What nobody thought was,
zhè
cùxiāo
促销
de
jiāoyì
交易
é
dádàole
达到了
5200
5200
wàn
yuán,
元,
The sales volume of this promotion had 52 million yuan(7.5 million dollars),
shì
píngshí
平时
de
10
10
bèi.
倍。
That is 10 times more than usual.
Cóng
yǐhòu,
以后,
Since then,
Táobǎo
淘宝
shāngchéng
商城
měi
nián
dōu
huì
zài
11
11
yuè
11
11
jìnxíng
进行
cùxiāo.
促销。
Taobao mall does promotion on November 11th every year.
zhè
tiān
hěn
duō
dōngxi
东西
dōu
hěn
piányi,
便宜,
Many things are cheap on this day,
suǒyǐ
所 以
yuèláiyuè
越来越
duō
rén
zài
11
11
yuè
11
11
zhè
tiān
mǎi
dōngxi,
东西,
so more and more people do shopping on November 11th,
yǒu
yuèláiyuè
越来越
duō
de
gòuwù
购物
wǎngzhàn
网站
zài
zhè
tiān
jìnxíng
进行
cùxiāo.
促销。
and there are more and more shopping websites promoting on this day.
Shí
nián
guòqu
过去
le,
了,
Ten years passed,
guānggùn
光棍
jié
yǐjīng
已经
chéngwéile
成为了
suǒyǒu
所有
Zhōngguó
中国
rén
de
gòuwù
购物
kuánghuān
狂欢
jié.
节。
Singles' Day has become a shopping carnival for all Chinese.